Nutrition Resource Center

The Challenge
Food plays a vital role in our lives, and yet many of us lack the knowledge about nutrition to make informed decisions about what we feed ourselves and our families.

The Goal
AboutKidsHealth aims to support parents in providing the best nutrition for their children through educational content on their website. To encourage parents to spend more time on the content and use the content as an ongoing reference, the nutrition content needed to be eye-catching, easy to read and understand, and accessible in both web and print formats.

The Solution
The Nutrition Resource Center houses a large body of nutritional topics including: the four food groups, important vitamins and minerals, how to read food product labels, food safety, and our digestive anatomy. The resource center uses colours to differentiate food groups and information, food illustrations and photography to visualize important information, and interactive features to make learning about the information a more engaging experience. Contents are optimized for their respective web and print formats.

My Contributions
Art direction  /  Visual development  /  Content-development  /  Adobe Flash development

Client
The Hospital for Sick Children (SickKids)

Collaborator
AboutKidsHealth

Format
Web graphics, interactive modules, and PDFs

Link
Nutrition Resource Center