Condo 101 – A Beginner's guide to condos

The Challenge
Purchasing a first home is an important milestone for most people. In Toronto, as real estate prices soar, condominiums are quickly becoming the popular alternative to a traditional house. However, many people are either misinformed about condominiums, or simply do not have enough knowledge about the in's and out's of condominium purchases. This gap in knowledge can lead to fear and reluctance to enter the market, poor decision-making, and a negative experience overall.

The Goal
Tridel aims to support new and future condominium purchases by providing relevant information that clarifies popular myths, illustrates the steps in condominium development, outlines what purchasers can expect at each step of the process, breaks down the factors that play a role in pricing, and provides an up-to-date look on the status of the market. The deliverable needed to be in a PowerPoint presentation format that can be easily shared and presented by different client team members.

The Solution
The PowerPoint presentation, Condo 101 – A Beginner’s Guide to Condos, presents foundational knowledge about condominiums in a highly visual and graphic style to appeal to the demographics of new and future purchasers. Common purchaser questions form the titles of key sections to increase resonance with the audience. In addition, it uses animated builds to control the flow of the information, presenting information in smaller, more digestible portions that support the narrative in the speaker's notes.

My Contributions
Art direction  /  Visual development  /  Content-development  /  PowerPoint design

Client
Tridel

Collaborator
Winson Chan, VP of Sales Development

Format
PowerPoint presentation